May 21 (Reuters) - Electrolux ELUXb.ST set a subscription price for its earlier-announced 9.1 billion Swedish crowns ($975.96 million) rights issue at 16.75 crowns per share, the company said on Thursday, in a bid to support its restructuring measures.
The appliance maker, which has struggled in the face of weak demand and cut-price competition, has been restructuring and focusing on more premium categories to try and lift profitability.
($1 = 9.3242 Swedish crowns)
(Reporting by Kanjyik Ghosh in Barcelona; Editing by Chris Reese)
((Kanjyik.Ghosh@thomsonreuters.com;))